Coach AJConsultancy & Ventures
Coach AJ dela Fuente speaking on the Power Probing stage

COACH AJ DELA FUENTE / SPEAKING

The room tells the story.

A closer look at the people-first thinking behind Coach AJ's keynotes, workshops and live conversations. This space is being prepared for feedback shared in clients' own words.

RECOGNITION, NOT REVIEWS
TOP 30LinkedIn Leaders 2023
HR ICON2024 honouree
TOP 100Talent Leaders 2024

BEYOND THE STAGE

What matters is what stays with people.

Coach AJ's work in leadership and corporate education is grounded in listening first: who is in the room, what they are facing and what kind of conversation will serve them. Here you can explore the work while we gather permission to share direct feedback from event organizers and participants.

VIEW THE SPEAKING ARCHIVE

THREE POINTS OF VIEW

Designed around your people.

01

For event planners

A speaking engagement starts long before the microphone. Coach AJ works with the brief, the audience and the purpose of the gathering.

PLANNER RESOURCES
02

For leaders & teams

Leadership, change and collaboration are explored through the real conversations organizations are navigating.

EXPLORE WORKSHOPS
03

For the people in the room

From a keynote to a panel conversation, each format is shaped to connect the message with the people listening.

EXPLORE KEYNOTES

IN THEIR OWN WORDS

Stories from the room.

Coach AJ dela Fuente with Victor So II after a training session at Mövenpick Resort & Spa Boracay

CLIENT VOICES

Words that stay with us.

01 / TESTIMONIAL

Sometimes, the biggest changes in our lives begin with a simple pause—pause to think, reflect, and choose our next action wisely.

I'm grateful to our trainer Coach AJ Dela Fuente for sharing valuable knowledge, practical approaches, and meaningful discussions that challenged me to look beyond the obvious, analyze situations better and make more intentional decisions.

This training was meaningful because in my personal journey, I recognize that I can sometimes be guided by quick thoughts and immediate reactions. It made me realize that having the ability to pause and think critically is not just a professional skill—it is a life skill that can help me become more mindful and intentional.

One of my biggest takeaways is the importance of being mindful whenever I say something, make decisions or respond to situations. The words we choose and the actions we take can have a lasting impact. However, awareness alone is not enough—consistency is what transforms learning into a lasting habit and creates real growth. Critical Thinking is not simply about finding the right answers; it is about asking better questions, considering different perspectives, balancing emotions with facts and making choices that align with our goals and values.

I look forward to applying these learnings slowly for the remaining months of the year - being more thoughtful in my communication, more deliberate in my decisions, and more consistent in improving myself.

02 / 14
Profile photo of Khin Thuzar Tin
Khin Thuzar TinLearning & Development Manager and Master Certified Trainer - Myanmar by Accor Academy

I had the privilege of working with AJ at Accor Academy and during pre-opening projects in Myanmar, where we delivered trainings and certified teams together.

AJ is more than a National Certified Trainer—he is a true developer of people. Through his creativity, authenticity, and powerful delivery, he builds meaningful human connections that extend across cultures and around the regions.

His sessions are unforgettable—you don't just learn, you feel inspired. Even years later, his voice, intonation, and unique presence remain with you. His training videos continue to influence and support corporate learning programs worldwide.

I am deeply grateful for his mentorship, his belief in people, and the lasting impact he has made on my own journey. Salamat po

03 / 14
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Chitpapong TipparatCorporate Director of Learning & Development, Dusit International

I had the pleasure of working closely with Khun AJ during our time at Accor Academy - Asia Pacific, where he served as both a Certified Trainer and a National Trainer. Khun AJ is an extremely professional facilitator who possesses a unique ability to adapt his delivery to any hotel culture or situational challenge. Whether he was leading foundational workshops or mentoring other trainers, his expertise and versatility consistently stood out. I highly recommend Khun AJ to any organization looking for a high-impact learning professional who can seamlessly bridge the gap between global standards and local operations.

04 / 14
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Christophe BataillePassionate hotelier traveling around the world who loves life and people

AJ is the best trainer I ever worked with.

He's talented, professional, organized and has the ability to make things happen. He loves his job and people.

He has the ability to embrace a mission, deliver and get all participants involved and enthusiastic.

AJ is not only the best trainer but can have the real added value any property or group can expect of training with a true understanding of operations, difficulties and challenges.

I can only recommend AJ when you need to bring your team to the next level. It makes him a real coach, leader and mentor.

05 / 14
Profile placeholder for the RHO Management Team testimonial from Richmonde Hotel Ortigas
RHO Management TeamRichmonde Hotel Ortigas

On behalf of the RHO Management Team, thank you for sharing your insights, expertise, and guidance throughout our 2027 Strategic Planning Workshop.

Your facilitation encouraged us to look beyond our accomplishments and challenges, consider different perspectives, and gain a clearer sense of direction for the year ahead. The discussions gave us valuable opportunities to reflect, align our priorities, and identify strategies that we can put into action.

We sincerely appreciate your time and effort in making the workshop a meaningful and productive experience for the team. As we move forward, we look forward to putting our plans into action and turning our commitments into meaningful results for 2027.

Thank you once again, Coach AJ. It was a pleasure having you as part of our strategic planning journey, and we hope to work with you again in the future.

06 / 14
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Pamela P.Strategic, data-driven leader in program design, coaching and culture-building | 20+ Years in Hospitality and Luxury Wellness Resort and Spa Industry

I had a great and wonderful experience working with AJ. I consider him as the epitome of Accor culture. The true essence of a Leader lingers in his blood without having to verbalize it. He walked the talk.

AJ has a deep understanding of the business either in Hospitality, show business, and anything that fires up his interests. Thus, earning his status in the business as a highly respected Coach and a Mentor as well.

AJ is a passionate Learning and Development Professional whose goal is to discover precious gems within the organization, and develop talents and nurture them. A Multi-talented individual who can confidently present himself in various events interacting with different personalities.

Overall, he is a human being who can understand what and how it is to be in other people's shoes. I cannot wait to work with him again and learn from his perspective.

07 / 14
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Kat RulonaEmployment Coach | Talent Acquisition, HR Strategies & Coaching | Social Service

Creates an active learning environment, valuable training and personable presentation—that's how Coach AJ manages his sessions. As an effective trainer he continuously practices and enhances his skills with the right mindset and attitude.

I hope we will have a chance to work again 😊

08 / 14
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Omar RahmouniAssistant Director of Sales | Worked with AJ on the same team

I had the pleasure of working with AJ when he was our Learning and Development Manager under the Accor group. More than just facilitating training sessions, AJ had a unique gift of making learning genuinely enjoyable. His sessions were always interactive, engaging, and filled with relatable insights, very far from the usual, often monotonous formats that people try to avoid. In fact, it was the opposite with AJ. We would actually look forward to trainings whenever he was the one conducting them.

His energy, sincerity, and deep understanding of people made a lasting impact on us. Even up to this date, many of us continue to reach out to him whether to ask for guidance, seek his perspective, or simply to get that kind of encouragement and wisdom that only he can give.

AJ is one of those rare professionals who can uplift a room, challenge your thinking, and make you feel supported all at once. He is genuinely inspiring. Not just because of what he says or does, but because of who he is. I truly admire and look up to him, both professionally and personally.

Anyone would be lucky to have him in their team or to be mentored by him.

09 / 14
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Richardson Kho, FSCOTalent & Culture | Learning and Development | Performance Management | Employee Engagement | Food Safety | Digital Arts | Forever Heartist

Some leaders manage tasks. But some, like Sir AJ, build people. He builds teams, grows confidence, and unlocks the potential of those he leads. He warms hearts. He values people. He welcomes openly. He makes you feel incredible.

From my early days as an L&D Officer at Sofitel Philippine Plaza, Sir AJ didn't just supervise—he mentored. What made him different was how he saw more in people—the potential we didn't even see in ourselves. And then he guided us, step by step, to grow into it.

I still remember the first time I watched him facilitate a session—I was amazed. No dull moments. Every transition was smooth. Every insight was processed with depth. From that moment, he became my benchmark. If there's a perfect term for it, he's a master-certified trainer—and I'm sure that it is by both title and skill.

He listened deeply—not just to what was said, but to goals, struggles, and even whispers. His feedback gave direction. It made you better. Clearer. More confident. Watching how he led—with both heart and clarity—taught me lessons no training ever could.

His influence shaped how I lead today. When I became L&D Manager at Swissôtel Clark, I often found myself drawing from what I learned from him—how to lead with intention, how to develop others, how to stay grounded. I wanted to earn raving fans, just like him—inspired by him.

Sir AJ doesn't just lead a team—he builds a legacy through every person he uplifts, and every act guided by true intentions.

I'm proud to be one of those people. And any company would be lucky to have a leader like him.

10 / 14
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Oslanto HatoguanHotelier and Talent Development

AJ is one of the great trainers that I have ever met. He has a great personality and when delivering the message during his session, he shares a good and informative point of view.

I know him as a Learning and Development enthusiast who is passionate about talent development. His expertise has made him experienced in developing others.

Great to know an expert in the L&D area and I wish him all the best.

11 / 14
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Kate HurTraining Supervisor | Hospitality | Team Empowerment, Inclusive Culture and Guest Experience

Mr. AJ Deal Fuente served as our Training Manager at Kensington Hotel Saipan, and among all the leaders I've met, he has had the most profound impact.

Although his time with us was just a short period, the influence he left on our organization was significant and lasting. We experienced—and witnessed—remarkable positive changes in areas such as teamwork, team morale, leadership quality, and overall organizational culture.

He exemplified what it means to be a caring and authentic leader. More than that, he possessed the knowledge and skills of a true trainer—someone who could recognize and draw out the hidden potential in each individual.

While it is unfortunate that he is no longer with our organization, I have no doubt that he continues to bring meaningful, positive influence wherever he goes. Knowing this gives me hope for the future of our hospitality industry.

Even now, we miss the time we shared with him, and the positive changes he cultivated continue to inspire us today.

12 / 14
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Caralene Felicia DkharLuxury hospitality, Pre-Opening, Rebranding expert & Published Author

AJ is a star. And that's because not only does he shine but is also a beacon to those around him. I've had the privilege to work alongside him and under his mentorship and I have learned quite a lot. He has a natural ability to lead, inspire and has the courage and empathy of the most capable people I've seen! Thank you AJ for your support to me personally & professionally and I only wish we cross paths again!

13 / 14
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Grace K.Collecting countries, cultures, careers and coffees and somehow turning them into a career in helping people grow | CQ Certified Facilitator | Founder

AJ was instrumental in providing training and assisting the senior leadership team and myself as Learning & Development manager at Movenpick Resort Kuredhivaru Maldives with the Accor - Movenpick integration process in 2019.

In addition, he trained and helped me on how to deliver Accor's cultural transformation journey - Heartist program on site, he regularly touched base with me in case I had problems with the delivery. Together with selected senior leaders I managed to have more than 90% of the staff trained on this essential Heartist program, thanks to AJ's directions.

I experienced AJ's professionalism on several occasions e.g. in the classroom with Teacher Training Module - his training delivery is authentic, respectful and supportive.

During my lockdown at Movenpick Maldives in 2020, we had our monthly regional L&D Zoom meeting, while dealing with anxiety and uncertainties, he showed compassion and support.

AJ is a passionate well-round Learning & Development professional with integrity. It was a great pleasure to have worked with him. I hope we can work together again in the future.

14 / 14
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Richard B. BandalaGeneral Manager at Cebu Amanbay Foods Corp.

AJ has been a valuable partner in the dynamism of HR at Amanpulo. His pragmatic yet transformative approach to talent/staff development has made for motivated and attentive hospitality professionals, which bolstered Amanpulo's unique brand of guest experience!

On a personal note, I know AJ as a remarkable protean trainer and coach with a wide range of experience gained from a spectrum of disciplines and sectors. He is unarguably a great asset to any organization and to every dynamic team that he will be involved with.

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